Modern search engines and AI systems no longer treat URLs as simple paths.
Every URL is interpreted as a unique identity anchor.
If the same content is reachable through multiple URL variants — inconsistent trailing slashes, parameters, redirects, or language leaks — AI models generate multiple embeddings of the same page.
This breaks your semantic structure and fragments your authority.
This audit evaluates your site’s Identity Stability exactly the way an LLM processes it.
- The Triangle of Truth — whether your Requested URL, Final Destination, and HTML Canonical resolve into one authoritative identity.
- Zero‑Entropy Resolution — how effectively your site eliminates duplicate embeddings caused by URL variants and parameter drift.
- Locale Silo Integrity — whether your language directories (e.g., /es/) are sealed or leaking authority into the wrong entity.
- Reciprocal Handshakes — whether your hreflang implementation validates cross‑language identity instead of creating conflicts.
- Pathing Health — detection of redirect chains, inconsistent rules, and structural collapse that force AI crawlers to guess which version to trust.
- Semantic Coherence — whether your identity remains stable across templates, devices, and all crawl paths.
This is not a broken‑link check.
This is a Model Context Optimization (MCO) audit — a technical diagnostic of your site’s ability to maintain a single, stable, authoritative identity for AI‑driven retrieval.
Start with a free one‑page analysis to see whether AI systems can resolve your site’s identity with 100% confidence.
Single Page Identity Check — Free
Full Site Audit — Identity Stability & Canonical Hygiene
Run the full Identity Stability audit across your entire site. Define your primary and optional secondary language — we auto-detect your site segments for analysis.