Business BS Detector is something unique that does not exist anywhere else: a forensic, industry‑calibrated credibility system that measures the distance between claimed expertise and demonstrated substance. It is not an SEO audit. It is not a review platform. It is not a reputation score.
It is a Signal‑vs‑Substance diagnostic engine, and that makes it structurally different from every “SEO tool” or “trust badge” on the market.
The strengths:
- Converts qualitative bullshit into quantifiable metrics.
- Uses industry averages as the baseline, which makes every score meaningful.
- Exposes manipulative marketing patterns that humans intuitively feel but cannot articulate.
- Produces clinical, non‑emotional evaluations that feel like medical reports for websites.
- Is scalable because the logic is data‑driven, not opinion‑driven.
This is why the concept works: We are not judging style. We are measuring coherence, density, proof, identity, and technical reality.
All evaluations are automated and based solely on publicly available website content. Scores represent algorithmic assessments of patterns, not statements of fact about any company’s intentions.
Companies’ BS Identity Across All Industries, Based on Specific Patterns
FAQ
What does the BS Score measure?
The score measures the gap between claimed expertise and demonstrated substance using five forensic pillars: Information Density, Semantic Coherence, Trust & Proof, Commodity Fingerprint, and Identity & Authority.
Can anyone submit any company?
Yes. Anyone can submit any publicly accessible business website for evaluation. There is no approval process and no restrictions.
Can I change my score if I don’t like it?
You cannot “change” a score, but you can fix the issues, implement the recommendations, and resubmit. Each new evaluation costs €1. If the improvements are real, the score will reflect them. On the other hand, if the improvements are superficial, the evaluation will reflect that.
Is the evaluation independent?
Yes. The system is fully independent. No business can influence, edit, or negotiate its score. The evaluation is based solely on observable signals on the website.